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Tagging specification

This guide describes both the required and the recommended parameters that should be included in landing URLs for the main traffic sources.

Download the landing page tagging spec

Choose campaign type

Paid Search

Paid search

Traffic driven from a search engine’s results page that has been paid for.

Vertical Search

Vertical search

Traffic from a domain specific search engine.

Email

Email

This is any traffic that comes from an email.

Affiliate

Affiliate

Traffic that comes specifically from a marketing affiliate

Social

Social

Traffic from social networking sites, such as Facebook, Twitter and Pinterest.

Display

Display

Traffic from display advertising including retargeting and placement ads.

Offline

Offline

Traffic driven by offline ad campaigns such as catalogues or postal campaigns.