Social traffic is traffic from sites that are considered to be social networking sites. Examples are Facebook, Twitter and Pinterest. We consider all traffic from these sites to be social traffic - even if it comes from advertising on a social site. The media type describes the different kinds of traffic that can be expected from social media. Bought social traffic is traffic from social media advertising. Earned social traffic is traffic from the usual exchanges of customers between themselves. Owned social traffic is driven from a corporate social media profile like facebook page or twitter feed which serves as an advertising platform.
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